Insights

  Tablets have reached far beyond the ranks of early adopters and into the hands of older mobile adults across mature markets, according to research from Deloitte. Read the results in the document....

  This presentation addresses these key questions: What is the role of mobile devices within today`s multiscreen, multiplatform landscape? How do social media and video content bridge consumers` cross-screen interactions? How are connected...

UK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around $13.33 billion). By 2016, digital ad investments will...

  « Concurrent media exposure » est un concept développé aux Etats-Unis. Son point de départ est que la consommation des médias n`est pas majoritairement isolée, mais que deux (ou plus) médias coexistent souvent. Même ceux dont on atte...

  Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years. There are lots of things happening, and we hope we have chosen some the most interesting.This year we look a...

Aegis Media and Social Misfits Media, a social media consultancy for charities and NGOs, have published a best practice guide for charities, NGO`s and social enterprises to help navigate the world of content and social media.   The free-to-dow...

This bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections.   Key insights: • Auto...

  This Bulletin brings you an analysis of the 16-24 demographic including their digitally focused media consumption, how they are seeking to connect with brands online and the multiple devices used as part of their everyday lives.   Key ...

  This bulletin provides an analysis of online shopping in Europe and the media consumption habits of online shoppers: • E-commerce is booming in Europe • Conversion rates up amongst online shoppers • Online shoppers are highly en...

  Deloitte has for the third time conducted the Global Mobile Consumer Survey – an annual snapshot of the mobile consumer. The survey offers insights from 37,600 respondents in more than 20 countries. This report brings you the Deloitte pers...

  Les marketeers du monde entier sont optimistes en ce qui concerne la croissance de leur budget marketing. Voici ce qui ressort de l`enquête menée par l`International Federation of Direct Marketing Associations (IFDMA) et le Chief Marketing ...

  Never change a winning horse : un 3e field de l`étude sur la qualité de la presse B2B au travers de sa relation avec ses lecteurs a eu lieu au 1ersemestre 2013 suivant la même méthodologie que les deux précédentes. Pas moins de 1660 l...