Le 3 octobre, CommPass organise le CIM for Starters. Cette session a été créée dans le but de faire participer tous les jeunes experts en médias à la structure, aux études et aux outils du CIM.
Tous les professionnels des médias qui ont besoin d’une introduction ou une mise à jour sur le CIM, aussi bien chez les agences médias, les régies et les bureaux d’études, sont les bienvenus à RTL House à partir de 10h.
Agenda
XMP, how to set up a new panel – Michaël Debels (CIM)
The recruitment is going on for the Cross-Media Panel (XMP) in which we will measure everything that is seen, listened to or read in order to generate cross-media insights. Michaël will update you on the progress and the overall challenges of the recruitment.
Moving to Total Video – Robin Florin (CIM)
Robin will update you on the video measurement plans and explain the new total video rating metric.
Audio on Demand as the new kid – Mathias Maesschalck (CIM)
From this fall, CIM will publish the monthly top of podcasts. Mathias will explain how the top is made and how this approach is complementary to the other CIM listening measurements.
Going Shopping – Lorenzo De Luca (JCDecaux) & Joëlle Defossez (CIM)
CIM has a world premier: the integration of sensors in shops in the official out-of-home currency. Joëlle and Lorenzo will detail how they pulled this off.
