Les lauréats des AMMA, qui récompensent les meilleurs des meilleurs dans le secteur des médias, sont annoncés le 16 juin. Les agences, les marques, les annonceurs, les régies, les recherches et les campagnes y sont récompensés pour les excellents résultats qu’ils ont obtenus.
L’année dernière, la cérémonie a été diffusée en streaming, mais cette année, elle est de retour dans toute sa splendeur à Brussels Expo au Heysel, avec plus de 700 participants.
Découvrez ici les heureux gagnants d’un Gold, Silver ou Bronze AMMA et de nombreuses photos pour retranscrire l’ambiance de la cérémonie.
MEDIA AGENCY OF THE YEAR
GOLD: Space
Semetis
Publicis Groupe Belgium
MEDIA PERSONALITY OF THE YEAR
Teams of IP Belgium
MEDIA SALES HOUSE OF THE YEAR (LEADERS)
GOLD: RMB
SILVER: JCDecaux
BRONZE: Ads & Data
Clear Channel
IP
MEDIA SALES HOUSE OF THE YEAR (CHALLENGERS)
GOLD: Mediafield
SILVER: Azerion Belgium
BRONZE: Trustmedia
MEDIA ADVERTISER OF THE YEAR
GOLD: Lieve Pattyn (EG)
Dirk Lammens (Burger Brands)
Vanessa Barba (Jacobs Douwe Egberts)
MEDIA BRAND OF THE YEAR
GOLD: De Tijd
RTL Play
Sabato
SPECIAL AWARD OF THE JURY
For excellent Use of Gaming: Space & Spacefwd – #EyePerformance (Alcon Systane)
BEST MEDIA STRATEGY
GOLD: Mindshare – Everything deserves a second chance (Ikea)
SILVER: UM – Best Coke Ever (Coca-Cola)
BRONZE: Space & Spacefwd – Dare to be different (Paco Rabanne)
Zigt – Fair Enough (Tweeperenboom, AB Inbev Foundation, Stad Leuven)
DDB – WhatTheSmoke (Kom op tegen Kanker)
BEST USE OF 1 MEDIUM
GOLD: Clear Channel – Blind Spot (Volvo)
SILVER: Dentsu, RMB – TV & ATV, the perfect match (Proximus, Upfield)
BRONZE: Zigt – La grande collecte (Recupel)
BRONZE: Maxus, SILK, Kinetic – Joined Mobile Offer (Proximus)
Space, Spacefwd – #eyeperformance (Alcon Systane)
JCDecaux, UM – Real-time football odds to audiences (Bwin)
MEDIA SUSTAINABILITY AWARD
GOLD: Maxus Belgium – Carbon Neutral Mediaplanning
SILVER: JCDecaux – A sustainable partner
BRONZE: Mediafield – Air purifying murals
Clear Channel – The real difference
Mediafin, Trustmedia – TTL Sustainability Management Programme
INNOVATION & DEVELOPMENT OF THE YEAR
GOLD: RMB, Bpost & Space – Combo addressable tv + paper mail
SILVER: Channel Factory – The right contexts for Youtube campaigns
BRONZE: RMB – l’Ad Replacement en live
Wavemaker – Hendrick’s on brave (Remy Cointreau)
Clear Channel – Efficiency in OOH
ADVERTISING BRAND OF THE YEAR
GOLD: Havas Media – Burger Brands (Our shining years)
Maxus Belgium, Danone – Danone (Growing together)
Havas Media – Jacobs Douwe Egberts (Our advertising approach)
BEST USE OF PERFORMANCE MARKETING
GOLD: TUI Belgium – Media differentiation through data integration
SILVER: Semetis & IPM Groupe – Subscription growth by automating news delivery
BRONZE: Semetis – Sustainable First-Party measurement (Bolt)
Semetis – Delivering proven omni-channel customer experiences and results (Brico)
Mindshare – A new paid search approach focusing on ROAS (Ikea)
BEST USE OF NATIVE & CONTENT
GOLD: Ogilvy Social.Lab – Mix for boobs (NRJ)
SILVER: Mindshare – BELhaize (Delhaize)
BRONZE: Initiative – #buildtogive (LEGO)
Space, Spacefwd – #playwithPHANTOM (Paco Rabanne)
Havas Media, Ads & Data, Rossel Advertising – Ask your bank (BNP Paribas Fortis)
BEST CREATIVE MEDIA USE
GOLD: Maxus Belgium & SILK – Heartbeat (Proximus)
SILVER: DDB – Wees may-nice voor het milieu (Recupel)
BRONZE: Semetis – Creating an intimate thank you experience (Lampiris)
Wavemaker – Hendrick’s on brave (Remy Cointreau)
Publicis Groupe – Shop window hijack (Disney, Cruella)
BEST LONG TERM MEDIA STRATEGY
GOLD: Wavemaker – It’s typically us (Mondelez, Cote d’Or)
Semetis – Store visits as a compass in a sustainable growth strategy (Unilin)
Havas Media – Drive to store (Carrefour)
BEST USE OF DATA
GOLD: Semetis – Serving accurate news using data scripts (IPM Groupe)
SILVER: RMB, Dentsu & Proximus – Data & ATV as boosters of incremental reach
BRONZE: Semetis – Bringing an intimate jingle through data (Carglass)
Trustmedia – Trustmedia’s Data Ecosystem (De Tijd, L’Echo)
Havas Media, DPG Media – A unique cross-media targeting and video reach optimization (KIA)
MEDIA RESEARCH OF THE YEAR
GOLD: GroupM Belgium – [m]Otions, pocket neuroscience lab
SILVER: Bpost – Paper Reach Survey
BRONZE: Havas Media – Meaningful Brands from insights to actions
DPG Media – Digital brand lift: Brandfacts
Brightfish: Black Box
