![](https://www.mediaspecs.be/wp-content/uploads/2021/04/AMMA-2021-185x185.png)
Jeudi 20 mai, les AMMA ont été décernés.
Il s’agit de la grande messe du secteur médiatique où les meilleurs agences, annonceurs, régies publicitaires, marques, études et campagnes sont mis à l’honneur.
La cérémonie de remise s’est déroulée via un livestream sur la plateforme vidéo AMMAstream.be.
Retrouvez ci-dessous un aperçu clair de toutes les catégories et les gagnants.
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/gino-baeck.jpg)
Gino Baeck, président de CommPass
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/christine-jean.jpg)
Présidente du jury Christine Jean (AG Insurance)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/christophe-stienlet.jpg)
Présentateur Christophe Stienlet
MEDIA AGENCY OF THE YEAR
PHD
Mindshare
Mediacom
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/phd.jpg)
MEDIA ADVERTISER OF THE YEAR
Steven De Deyne (Proximus)
Catherine Closset (Renault)
Ifke Nauwelaerts (Lidl)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/steven-de-deyne.jpg)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/steven-de-deyne-1.jpg)
Christophe Stienlet & Steven De Deyne
MEDIA PERSONALITY OF THE YEAR
Luc Suykens (UBA)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/luc-suykens.jpg)
MEDIA SALESHOUSE OF THE YEAR (BIG PLAYERS)
GOLD: JCDecaux
SILVER: RMB
BRONZE: DPG Media
Rossel Advertising
IP Belgium
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/jcdecaux.jpg)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/big.jpg)
![Bart Kuypers (MediaSpecs) & Wim Jansen (JCDecaux)](https://www.mediaspecs.be/wp-content/uploads/2021/05/bart-kuypers-wim-jansen-e1621598447349.jpg)
Wim Jansen (JCDecaux) & Bart Kuypers (MediaSpecs)
MEDIA SALESHOUSE OF THE YEAR (DEDICATED PLAYERS)
GOLD: Trustmedia
SILVER: Transfer
BRONZE: NP
Vice Belgium
LN24
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/trustmedia.jpg)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/dedicated.jpg)
MEDIA BRAND OF THE YEAR
GOLD: LN24
SILVER: VTM
BRONZE: Vice
Sabato
RTL
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/ln24-1.jpg)
THE STAND-UP AWARD
STIB/MIVB
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/stib-mivb.png)
MEDIA RESILIENCE OF THE YEAR
GOLD: Clear Channel – Platform for good during Covid crisis
SILVER: Trustmedia – Lock down? Stand up!
BRONZE: DPG Media – A year of encouragement
Bpost Media – Action mobile postcard
RTL Belgium – Belges à domicile
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/clear-channel-1.jpg)
BEST MEDIA STRATEGY
GOLD: Mindshare & TBWA – SuperPlus (Delhaize)
SILVER: PHD – #samenerdoor (Telenet)
BRONZE: Maxus – Think Possible (Proximus)
Space – When Media Mobilise (Bpost Bank/Bpost Banque)
Pivott – Spicing Up! (Santa Maria)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/mindshare-tbwa.jpg)
MEDIA RESEARCH OF THE YEAR
GOLD: GroupM – [m]Response meets [m]Score
SILVER: RMB – MediaXtend
BRONZE: Bpost – PaperMail ROI research project
DPG Media – Attention and online video quality
Space – Alpha, attention to advertising
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/groupm.jpg)
BEST CREATIVE MEDIA USE
GOLD: De Vloer – Missing Fans (RBFA & Child Focus)
SILVER: Maxus – Sunset (Proximus)
BRONZE: Bebat – Pachamama (Bebat)
Havas Media – Christmas Radio (Devos Lemmens)
Wavemaker – Spoiler Alert (Mikado)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/de-vloer.jpg)
BEST USE OF DATA & PERFORMANCE
GOLD: Semetis – Reducing Waste by Predictive User Scoring (Ardennes-Etape)
SILVER: Semetis – Fully Automated Profit Engine (DMLights)
BRONZE: Mediacom – Ghost of Tsushima (Playstation)
AdSomeNoise – Compare (Test Aankoop/Test Achats)
Mediacom – Always-On Performance Strategy (D’Ieteren)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/ardennes-etape.jpg)
BEST USE OF INTERACTIVE & SOCIAL
GOLD: Semetis – New Reality Through Conversational Marketing (VOO)
SILVER: GroupM – Rouge Signature (L’Oréal)
BRONZE: Space – Objective Signatures (Solidaris)
Space – Optimizing the Optimum (Samsung)
Maxus – Light & Free (Danone)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/semetis.jpg)
BEST USE OF NATIVE & CONTENT
GOLD: DPG Media – Krasse Knarren by VDAB (Humo)
SILVER: PHD – Generation Woke Engages its Audience (wtFOCK/SBS Belgium)
BRONZE: Fimare Consulting – Talking About Death During the Pandemic (DELA)
Wavemaker – Lockdown Challanges (Oreo)
Mediaplus – Straight to the Soul of Coffee (De’Longhi)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/humo.jpg)
INNOVATION & DEVELOPMENT OF THE YEAR
GOLD: UMA – Some transparancy at last (UMA Digital Benchmark)
SILVER: JCDecaux – DOOH powered by VIOOH (JCDecaux)
BRONZE: AdSomeNoise – Cookieless Advertising (Overstock Garden)
Semetis – Predictive User Scoring (Ardennes-Etape)
De Productiepartners – Integratieplatform tussen merken en content makers (Famework)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/uma.jpg)
![](https://www.mediaspecs.be/wp-content/uploads/2021/05/bart-kuypers.jpg)
Bart Kuypers, Manager de MediaSpecs, a remis les prix dans la catégorie Media Saleshouse of the Year.
![Bart Kuypers (MediaSpecs) & Gregory Vandenschrick (RMB)](https://www.mediaspecs.be/wp-content/uploads/2021/05/bart-kuypers-gregory-vandenschrick.jpg)
Gregory Vandenschrick (RMB) & Bart Kuypers (MediaSpecs)