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Speaker: Daianna Karaian
How to build purposeful brands that are commercially successful
Brand purpose is a hot topic. What does it really mean? Do customers actually care about it? Does it improve business metrics?
When it’s done in a strategic, authentic and insight-driven way, brand purpose can be a powerful way to generate loyalty and advocacy from customers and employees.
This is a hands-on, one-day masterclass on how to build brands that align commercial, customer and social value. It will provide the building blocks for a pragmatic and effective approach to purpose, using frameworks, case studies, individual and group work.
In this workshop, you will focus on:
- Defining brand purpose;
- How to establish brand purpose that makes sense for your business;
- How to make a compelling brand proposition that creates commercial value and makes a positive social impact;
- How to deliver on the brand purpose across all aspects of the business.
The masterclass is for senior planners, strategists and marketers from agencies as well as client companies.
Quand
25 octobre 2018 09:30 - 17:30Organisateur
ACC BelgiumPlus d'informations: site webAdresse
ACC Belgium Minervastraat 4Zaventem
1930 Belgique + Google Map