C Square is hosting an exciting summit that dives into the actual big societal trends pushing us to rethink how we do corporate communication. This event brings together top thinkers, industry experts and communication pros to explore three major trends shaking up the business world:

• Activism & Polarization
• AI & Digitalization
• Generation Z & Intergenerational Differences

Timing

• 17h30: welcoming
• 18h00: intro by Veerle Van Mierlo & Luigi Sementilli
• 18h10: keynote on communication trends by Herman Konings
• 18h40: dialog about GenZ
• 19h00: reveal results AI survey
• 19h20: panel discussion
• 20h00 – 22h00: networking reception