CommPass organiseert op 3 oktober CIM for Starters. Deze sessie werd in het leven geroepen om alle junior media-experten mee te nemen in de CIM-structuur, -studies en -tools.
Alle mensen in het mediavak die nood hebben aan een introductie of opfrissing over het CIM, zowel bij mediabureaus, regies als onderzoeksbureaus, zijn vanaf 10u welkom in het RTL House.
Agenda
XMP, how to set up a new panel – Michaël Debels (CIM)
The recruitment is going on for the Cross-Media Panel (XMP) in which we will measure everything that is seen, listened to or read in order to generate cross-media insights. Michaël will update you on the progress and the overall challenges of the recruitment.
Moving to Total Video – Robin Florin (CIM)
Robin will update you on the video measurement plans and explain the new total video rating metric.
Audio on Demand as the new kid – Mathias Maesschalck (CIM)
From this fall, CIM will publish the monthly top of podcasts. Mathias will explain how the top is made and how this approach is complementary to the other CIM listening measurements.
Going Shopping – Lorenzo De Luca (JCDecaux) & Joëlle Defossez (CIM)
CIM has a world premier: the integration of sensors in shops in the official out-of-home currency. Joëlle and Lorenzo will detail how they pulled this off.
